Microsoft 365

'Free To Be Free' Animated Campaign

Working directly with Microsoft’s brilliant and diverse team, BUCK was asked to craft a strategy, concept, and design a communications package filled with fun, creative metaphors and glossy images of the many benefits of Microsoft 365’s suite of tools. Creative Direction by Stevie Watkins & Chris Palazzo

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The Cutting Room Floor..

In the early stages of this project our talented team of artists and designers worked on an array of different concepts before we landed on our final visual direction. Here’s some the work that didn’t quite make it through to final production.

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BUCK
Creative Direction: Chris Palazzo & Stevie Watkins
Executive Producer: Joe Nash
Producer: Alex Decaneas
3D Design Director: Chris Phillips
Art Director: Doug Hindson
Copywriter: Logan O'Brien
Design: Anthony Furlong, Ben Hill, Carmel Gatchalian, Ege Souyer, Guillermo Zapiola, Hogan Williams, Johan Eriksson, João Lavieri, Pierrer-Nicolas Riou, Will Burkart
3D Animation: Chris Ribar, Dan Darling, Diego Diapolo, Hogan Williams, Will Burkart, Ylli Orana
2D Animation, Gilles Desmadrille, Johan Eriksson, Paola Chen
Cel Animation: Adam Henderson, Mercy Lomelin, Vincent Tsui Grade: Jose Fuentes Finish: Paal Rui

Microsoft
Senior Product Marketing Manager: Aimee Sudeck
Creative Director: Samuel Clarke
Senior Project Manager: Jana Huskey
Senior Integrated Marketing Lead: Luis Sanchez
Senior Design Manager: Karen Mui Scott
Director Office 365 Apps Marketing: Alyson Paine
Senior Product Marketing Manager - Microsoft Teams: Arjun Tomar

Sound - Antfood
Executive Creative Director/Partner: Wilson Brown
Executive Producer: Sue Lee
Composer/Sound Designer: Dalton Harts Producer: Kat Horn
Song: The Duke of The Bywater