Twemoji
A total redesign of Twitter’s emoji system
In collaboration with our friends over at Twitter, over the course of 18 months Stevie led an incredible team of designers at BUCK to completely conceptualize and redesign Twitter’s emoji library. Affectionately known as ‘Twemoji’, this was a massive undertaking which included the delivery of over 5000 unique assets.
The goal was to create an emoji system that embodied Twitter’s fiery and sometimes polarizing personality. The team set out to redefine the level of fidelity in an emoji giving it the ability to scale from a billboard down to a small icon.
File management and tracking becomes a huge barrier at this scale. Stevie worked with a team of creative technologists at BUCK to create a bespoke internal and client facing emoji tracking system. This allowed for the easy tracking of progress and feedback on each design within the library.
